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Category: ADVERTISING

Targeting the Right Audience: Why It Matters in Advertising

In advertising, success hinges not only on what message you deliver but on whom you deliver it to. Brands often

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The Conversion Gap: Turning OOH & Media Ads into Sales Machines

High visibility in advertising is a powerful achievement, yet its value is ultimately measured by conversion rates. In today’s increasingly

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ARCON’s ₦1 Million Fine: Why Nigerian Advertisers Must Get Their Ads Approved

The Advertising Regulatory Council of Nigeria (ARCON) plays a crucial role in maintaining ethical advertising standards and ensuring businesses comply

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Scaling Your Advertising Strategy: From Local to Global Campaigns

Expanding from a local market to a global stage is a defining moment for any business. However, this transition requires

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How Much Did Temu Spend on Advertising, and Why Does Advertising Matter for Brand Building?

In 2023, Temu, a Chinese e-commerce giant, made waves by allocating $1.4 billion to advertising—a staggering 1,000% increase from the

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Choosing the Right Advertising Channels for Your Business: A Comprehensive Approach to Maximizing ROI

In today’s highly competitive business environment, identifying the most effective advertising channels is not just a strategic necessity—it’s the foundation

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Advertising in Nigeria: The Role of Radio in Building a National Brand Presence

In Nigeria’s diverse and dynamic advertising landscape, radio remains a pillar of communication, offering businesses an effective medium to connect

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