ARCON’s ₦1 Million Fine: Why Nigerian Advertisers Must Get Their Ads Approved
The Advertising Regulatory Council of Nigeria (ARCON) plays a crucial role in maintaining ethical advertising standards and ensuring businesses comply
Read More
Category: ADVERTISING
Scaling Your Advertising Strategy: From Local to Global Campaigns
Expanding from a local market to a global stage is a defining moment for any business. However, this transition requires
Read More
How Much Did Temu Spend on Advertising, and Why Does Advertising Matter for Brand Building?
In 2023, Temu, a Chinese e-commerce giant, made waves by allocating $1.4 billion to advertising—a staggering 1,000% increase from the
Read More
Choosing the Right Advertising Channels for Your Business: A Comprehensive Approach to Maximizing ROI
In today’s highly competitive business environment, identifying the most effective advertising channels is not just a strategic necessity—it’s the foundation
Read More
Advertising in Nigeria: The Role of Radio in Building a National Brand Presence
In Nigeria’s diverse and dynamic advertising landscape, radio remains a pillar of communication, offering businesses an effective medium to connect
Read More