Blastily Partners with FinTribe for the 2024 Finance Fair Themed: ‘Becoming the bag’
The FinTribe Finance Fair 2024, held on October 19 in Victoria Island, Lagos, brought together over 7,000 women from across Nigeria for an exclusive event focused on financial empowerment. With its theme, “Becoming the Bag,” the fair aimed to inspire women with practical knowledge and tools to achieve financial independence. FinTribe, Nigeria’s pioneering women-only finance community, marked this milestone second edition by partnering with Blastily Limited—a leader in cross-border marketing known for impactful, audience-driven campaigns.
Blastily’s strategic partnership with FinTribe elevated the event’s visibility and engagement through a blend of creative marketing solutions. From eye-catching bus branding ads to a catchy radio jingle and an interactive booth experience, Blastily played a vital role in connecting with attendees and amplifying the fair’s message.
Driving Awareness with Bus Branding Ads
In the lead-up to the event, Blastily launched an extensive bus branding campaign featuring FinTribe’s logo and the “Becoming the Bag” theme on city buses. This mobile advertising approach maximized visibility, capturing the attention of Lagos commuters and creating community-wide anticipation for the fair. The branded buses underscored FinTribe’s commitment to women’s financial empowerment and exemplified Blastily’s expertise in creating impactful, localized marketing. This strategy put FinTribe’s message front and center, reminding women across Lagos of the invaluable resources awaiting them at the fair.
Amplifying Reach with a Radio Jingle
Blastily further boosted awareness with a memorable radio jingle that aired on popular Lagos stations in the days leading up to the event. The catchy jingle captured FinTribe’s mission, highlighting the fair’s date, theme, and focus on financial empowerment. By utilizing radio, a medium accessible to many Nigerians, Blastily ensured that the fair’s message reached a broad, diverse audience, building excitement and engagement among women looking to enhance their financial knowledge. This jingle served as a reminder of the fair’s unique offerings, reaching thousands who might not have engaged through digital or outdoor advertising alone.
Creating Connections at the Booth
On the day of the fair, Blastily hosted an interactive booth that captured the theme of “Becoming the Bag.” Blastily representatives welcomed visitors, answered questions, and showcased their cross-border marketing expertise. Attendees had the chance to participate in mini-sessions focused on marketing strategies tailored for women in business. Through this hands-on approach, Blastily highlighted its services in digital and offline media campaigns and localization strategies, aligning with FinTribe’s mission to empower women entrepreneurs and business owners.
A Landmark Collaboration for Women’s Financial Empowerment
This partnership between FinTribe and Blastily exemplified the power of collaboration in promoting impactful social change. Blastily’s strategic marketing efforts helped FinTribe expand its reach, drawing a record-breaking number of attendees. The combination of branded buses, a resonant radio jingle, and an engaging booth experience emphasized the importance of accessible, inclusive financial resources for women.
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Blastily’s contributions aligned seamlessly with FinTribe’s vision of equipping Nigerian women with the knowledge and tools for financial independence. Together, they inspired women to “become the bag”—empowered to take control of their financial futures. This powerful partnership demonstrated how meaningful marketing can drive lasting impact, supporting initiatives that bring real change to the lives of those who need it most.
